SEO: It's Not a One-Time Fix

Getting Started: Why the First 3 Months are the Most Important The first part of any enterprise-level SEO effort is the most important, since it includes the initial keyword research and recommendations around site structure and information architecture. Without a sound keyword target list, you won't be optimizing for terms that will yield traffic and conversions. We refer to the process of incorporating keyword research into the content on a page-by-page level as page selection and keyword assignment. This provides a roadmap to content writers and optimizers when they create on-page verbiage. What many people forget to do, especially when redesigning or initially designing a Web site, is incorporate the keywords into the factors that will drive the decision behind targeted categories and other information architecture. If we didn't work together with our design team when they were in the process of creating sitemaps and wireframes, there would be more need for change when the optimization recommendations needed to be implemented. Other efforts that occur in the first three months of a typical engagement are content optimization and link strategizing. This is a crucial part of the process. The first few months of any SEO engagement should set the table, but the next three years of SEO efforts will help achieve consistent valuable organic rankings.